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Ninnananna agrees production deal
30 June 2015

Ninnananna is delighted to announce it has reached an agreement with a leading manufacturer of high-quality wooden nursery furniture in a deal which will enable production to start of its ground-breaking ‘Multy’ crib.

After close to five years in development, the innovative UK-based baby and childcare product specialist says the product – which is suitable from birth as a crib to up to 10-years-old as a child’s seat – will be available before the end of the year.

Ninnananna was delighted to agree terms with highly-respected Taiwan manufacturer Double-Wood Furniture Co Ltd, which has a track record of producing the highest quality wooden baby furniture over the past 30 years.

“This is a really significant step forward for The Multy, as production will start in the coming weeks on the first batch of products, and we will be in a position to start taking pre-orders ready for delivery to customers in November,” said Ninnananna director Craig O’Leary.

“Having met the people at Double-Wood, toured their production facility, and studied their track record, we were delighted to agree for them to manufacturer The Multy and bring it to the mass market for us.

“We have had many people who have been aware of the product’s development asking us when it will be available, but given the attention to detail and research which has gone into making this product, it was not something we were prepared to rush.

“We wanted to take our time and ensure that we found a manufacturer in which we were confident would maintain the highest standards of production at all times, as we have done throughout the design and development period.

“Double-Wood Furniture has an excellent reputation for the dependability and quality of their wooden furniture products, all of which comply with European and USA Standards, which was of course of paramount importance to us. We look forward to a long and successful partnership with them as The Multy is introduced to the world.”

The Multy is highly-versatile piece of nursery furniture which is suitable for children from birth to up to 10-years-old.

After being used initially as a crib, it then converts to highchair, (and later a child’s seat) as well as providing storage for toys and other essentials.

As a crib, it has been designed to rock backwards and forwards to mimic being rocked to sleep in their parents’ arms, and can also be gently tilted at varying angles to assist a baby sleeping with colic or reflux.

Designer and Ninnananna director Greg Feehally, a skilled carpenter who initially created the rocking crib to help when his own baby boy was suffering from colic, says it will be exciting to see the product be distributed across the world.

“It has been a long hard road to get to this stage, but we all agree that the exclusive, innovative product we have ended up with has been worth it,” he said.

“Everybody we show the product to has extremely positive feedback, so to go into production is very exciting and a major milestone.”

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